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Business and Management II


ibec
La inscripción en este curso es sólo por invitación

Descripción

Successful completion of this certification will validate skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations.

Objetivos del Curso

Lesson 4

UNIT 16

  • Compare and contrast marketing to a mass market versus a target market.
  • List the components of a customer profile.
  • Identify ways that a target market can be separated into market segments.

Lesson 4

UNIT 17

  • Explain why customers buy benefits versus features.
  • Describe how a business creates value for customers.
  • Identify various value propositions that businesses can offer customers.

Lesson 4

UNIT 18

  • Know the function of marketing and the goals of a marketing plan.
  • List the five P's of the Marketing Mix and examples of each.
  • Explain how marketing strategies communicate value propositions to customers.

Lesson 4

UNIT 19

  • Explain the importance of personal selling and understanding customers' needs.
  • List effective sales techniques for communicating a business's value proposition to customers.
  • Identify the purpose and structure of an effective business pitch.

Lesson 4

UNIT 20

  • List the elements of the promotional cycle.
  • Describe the components of a Promotional Mix and examples of each.
  • Explain the need for maintaining customer relationships.

Lesson 5

UNIT 21

  • Provide characteristics and examples for each of the broad categories of businesses.
  • Describe the progression of goods through distribution channels.
  • List distribution considerations for delivering products or services to customers.

Lesson 5

UNIT 22

  • Describe the different internal resources needed to run a business.
  • Explain why it is important for entrepreneurs to have their intellectual property protected by law.
  • Compare the advantages and disadvantages in hiring staff for a new business.

Lesson 5

UNIT 23

  • Identify key operating activities performed by existing businesses.
  • List examples of internal and customer-facing policies in place for business operations.
  • Describe approaches for planning and managing inventory levels.

Lesson 5

UNIT 24

  • Describe the importance of identifying key partnerships needed to run a business.
  • Identify strategic partnerships that entrepreneurs establish to operate and protect the business.
  • Explain the parts of an insurance policy and how it works.

Lesson 5

UNIT 25

  • Identify the various legal structures that exist.
  • Compare and contrast the advantages and disadvantages of the different legal structures.
  • Describe steps to take in choosing and setting up a legal structure.

Lesson 6

UNIT 26

  • Identify and categorize examples of variable expenses incurred by businesses.
  • Describe the relationship between selling price, variable expenses, and contribution margin.
  • Explain how to structure an Economics of One Unit of Sale (EOU) for various business types.

Lesson 6

UNIT 27

  • Identify examples of fixed expenses commonly incurred by businesses.
  • Use a break-even analysis to help maximize the profitability of the business.
  • Describe strategies for managing ongoing expenses.

Lesson 6

UNIT 28

  • List potential revenue streams for a business.
  • Explain the process for forecasting sales for a future period of time.
  • Describe the parts and function of an income statement.

Lesson 6

UNIT 29

  • Describe strategies for calculating start-up investment needs.
  • Explain what a return on investment ratio means to an entrepreneur and/or investor.
  • List potential ways that entrepreneurs obtain financing to start a business.

Lesson 6

UNIT 30

  • Describe how income statements are used for financial analysis.
  • Identify the purpose and components of a balance sheet.
  • Explain which financial ratios can be calculated from a balance sheet.