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Business and Management I


ibec
La inscripción en este curso es sólo por invitación

Descripción

Successful completion of this certification will validate skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations.

Objetivos del Curso

Lesson 1

UNIT 1

  • Compare and contrast the functions of an entrepreneur and an employee.
  • Analyze the pros and cons of being an entrepreneur.
  • Describe how entrepreneurs solve problems through products or services.

Lesson 1

UNIT 2

  • Learn about different types of entrepreneurs and determine their unique skills and characteristics.
  • Evaluate one's own strengths, weaknesses, and opportunities for growth to measure entrepreneurial potential.
  • Identify skills and characteristics demonstrated by an entrepreneurial mindset.

Lesson 1

UNIT 3

  • Explain the value of learning entrepreneurship in relation to one's own career path.
  • Identify ways to utilize the entrepreneurial mindset while acting as an intrapreneur.
  • List the 16 career clusters and entrepreneurial pathways within each.

Lesson 1

UNIT 4

  • Identify social problems solved by entrepreneurs.
  • Explain the purpose of having a mission statement for a business.
  • List examples of socially responsible business practices.

Lesson 1

UNIT 5

  • Explain ways that entrepreneurs can promote ethical behavior in the workplace.
  • List potential challenges that entrepreneurs might face while starting or operating a business.
  • Describe how a business plan helps entrepreneurs manage entrepreneurial risk.

Lesson 2

UNIT 6

  • Explain how thinking of a new business idea is part of the entrepreneurial process.
  • Identify the importance of creative thinking in generating business ideas.
  • List various creative thinking activities for idea generation.

Lesson 2

UNIT 7 

  • Explain the difference between a business idea and a business opportunity.
  • Identify external sources of business opportunities.
  • List approaches for turning good ideas into business opportunities.

Lesson 2

UNIT 8

  • Explain how creative and critical thinking are both needed in entrepreneurship.
  • Describe techniques to use for determining the most feasible business opportunities.
  • Identify questions entrepreneurs must answer for ongoing evaluation of a business opportunity.

Lesson 2

UNIT 9

  • Explain the importance of market research in entrepreneurship.
  • Compare and contrast primary and secondary data and their functions.
  • Conduct market research by gathering information from both primary and secondary resources.

Lesson 2

UNIT 10

  • Describe how ideas are refined through ongoing evaluation of research data.
  • List the six cyclical steps of ongoing research.
  • Identify how business plans develop over time and change as new research is found.

Lesson 3

UNIT 11

  • List the factors that affect the development of economic systems.
  • Compare and contrast the various types of economic systems.
  • Evaluate the role of entrepreneurs within an economic system.

Lesson 3

UNIT 12

  • Examine the relationship between suppliers and buyers as opposing forces.
  • Explain how supply and demand relationships impact the availability and pricing of products and services.
  • Demonstrate supply and demand relationships graphically.

Lesson 3

UNIT 13

  • Identify various forms of competition.
  • Determine market share for a business.
  • Explain the role competition plays in the global economy.

Lesson 3

UNIT 14

  • Examine how competition between consumers and suppliers impacts pricing.
  • List the financial, social, and environmental benefits for generating a profit.
  • Analyze the factors entrepreneurs must consider when pricing to stay competitive and cover expenses.

Lesson 3

UNIT 15

  • Explain how to gather competitive intelligence on other businesses.
  • List potential differentiators that can act as a competitive advantage.
  • Use a competitive matrix to determine a competitive advantage for a business.